How To Create a Fitness Content Calendar

You should be actively tracking and measuring all areas of your life that you want to see improvement in. So leveraging your presence online should be no different. I use google calendar to log all the things I want to accomplish in a day. Here are the phases I use to plan out my social media content:

1. Plan – Define your brand and understand your why.

2. Brainstorm – Always figure out what aligns with what you want to accomplish build and create around this central idea.

3. Schedule – Once you have the content and topics ready figure out when to post it.

The plan This is where smart goals come into play. Smart goals are S specific M measurable A achievable R realistic T time based For example:

1. Getting 300 subscribers this month.

2. Selling 100 training programs this month.

3. Generating 50 membership leads this month.

Brainstorm Once you’re clear on your marketing objective, you can decide what you need to do to achieve that goal. When thinking about this, it’s sometimes helpful to consider these questions…

1. What’s the starting point? What is your audience thinking now?

2. What’s the end goal? What do you want to get them to do? Once you’ve identified your start and end points, you can then brainstorm ideas about how to help them bridge that gap…

3. What are the common problems that you can solve?

4. Are some common misconceptions that you can clarify?

5. What are their barriers to taking action that you can help them overcome? Which questions might they have that you can answer? Potential clients might want to know…

6. What they’ll get for their money

7. What’s involved on their part

8. Whether they’ll need previous experience or fitness levels

9. Why your solution will work

10. What scientific evidence it’s based on

11. If you get stuck, then look at past email enquiries or social media comments for frequently asked questions

Schedule Now that you have lots of content ideas, it’s time to organise them. It can be helpful to categorise ideas by type or theme and schedule them consistently. Eventually, your audience will come to expect certain types of content on certain days.

You can also take advantage of recurring trends like #motivationmonday and #workoutwednesday.

1. Begin by inputting any activities that aren’t flexible, like global fitness events and product launch deadlines

2. Then add content that builds excitement for, or supports these activities

3. Lastly, add the content that doesn’t have fixed dates, organised by type or theme Below are examples of how you might organise your calendar ideas by theme, along with some for sourcing content…
   

Mondays – Motivational Quotes

1. Bookmark or highlight phrases that stand out to you in online articles or books

2. Lift quotes from your own blog posts

3. Perform a Google search for ‘motivational quotes’ to get new ideas

4. Align them with fears or barriers that are likely to be holding your ideal client back (e.g. a busy mother who feels guilty about ‘me-time’ might need reassurance that it’s actually ok to look after herself)

5. Use hashtags like #motivationmonday or #quotestoliveby

Tuesday – Tips & Tricks

1. Summarise one actionable tip from a previous blog article into a social media post

2. Pull out a statistic and expand on what it means for your customers

3. Answer a frequently asked question

4. Make your tips and tricks posts more visual by turning them into an image (Canva is great for this)

5. Can you use the #transformationtuesday hashtag? Wednesday – Promote

6. Publish a blog article on your website that promotes your product or service

7. Share customer testimonials highlighting why your offering is great

8. Include a short teaser sentence about what someone will learn from your blog post (i.e. why should they read it?)

9. Use the hashtag #workoutwednesday if it’s relevant

Thursday – Network

1. Share a relevant post from a complimentary Facebook page – your audience will appreciate that you’re opening them up to new sources of info instead of only talking about your own content

2. The pages you promote will appreciate you expanding their reach, which opens up networking opportunities for future collaborations (or they might share your content in return)

3. To share on Facebook, click on the image so that it appears with a black background, then copy the hyperlink, paste into your timeline and schedule it.

Friday – Interact

1. Ask a question that encourages interaction, and builds your community

2. Request advice or ask your audience about their weekend plans related to fitness, training, food etc

3. Try to make the topic relevant to upcoming blog articles, so you can include their suggestions where appropriate

Saturday – Educate

1. Remind them about a previous blog post, but not your most recent one (perhaps a post from the week before last)

2. Pull out a stat, quote, or write a different intro – don’t just repeat whatever you said when you originally shared it

3. The majority of your audience won’t have seen your original post, so you can re-share it several times with a different twist without sounding repetitive

Sunday – Entertain

1. Share a funny GIF or meme that’s related to health, fitness, nutrition, positive thinking etc

2. search for content using the hashtags ‪#‎FunnyFitnessMemes and ‪#‎FunnyFitnessGifs Now you have your fitness marketing calendar outlined, you know exactly what you need to create and share.